Judging Criteria
The Entrepreneur will be judged by the Award Judging Committee based on the Judging Criteria below.
1. Vision & Mission
Explain the rationale and purpose of the vision statement. Is it in line with the corporate objectives of your business in terms of satisfying the customers’ needs?
How do you achieve your vision?
How do you communicate and evaluate your employees’ understanding of this vision?
2. Business Management, Growth and Sustainability
Evaluate and elaborate on your company’s business structure, capabilities & performance based on the following:
  e.g. operation control and risk management, administration, compliance practices, IP, protection systems.
  e.g. return on equity (ROE), cash flow and profit after tax, contribution margins, productivity ratios.
Strategic Growth and Sustainability
i. What are the strategies deployed for domestic and/or international market share?
ii. How do you ensure sustainability through market cycles and shocks?
i. Describe how your company has been able to call upon and/or utilise resources, both soft (intangible resources: e.g. network, knowledge and understanding on your market, competitors, consumers) and hard (physical resources: e.g. grants, supplies, equipment, etc.), to achieve success or to bring your company to the next level.
ii. How do you leverage on these resources to generate positive outcome and scale your business forward?
3. Innovation and Technology
Describe how your company has leveraged on innovative technologies, products, services to differentiate your business model, and/or improve your company’s productivity or profitability.
Explain how your technological products or services has charted new market, disrupted existing players and differentiate your business from your competitors.
Explain how your company has integrated innovative measures or technology in your business, and illustrate the positive and significant impact.
Describe how Information and Communication Technologies (ICT) implemented have brought your business to new heights and complemented your business processes.
4. Branding and Communication
  Explain how do you use the following to ensure and/or strengthen your foothold in the industry and remain competitive:
  What are some of your company’s brand initiatives and strategies and how are they evaluated?
  What are the internal and external communication channels and initiatives implemented? Elaborate on this especially in the areas of risk and conflict management of employee relations.
5. Human Capital and Productivity
What are some of your main HR challenges and how do you resolve them?
How does your organisation attract and retain talents?
What are the employee engagement initiatives put in place in the company to ensure employee cohesiveness and productivity?
Are there programmes in place to foster a positive culture of inclusiveness and harmony within the workplace?
Are there succession plans in place for your organisation?
6. Social Responsibility and Ethics
Elaborate on the initiatives employed by your company that has brought about positive contribution to society and the community. (Examples include employee involvement in community activities, adoption of charities, etc.)
How do you communicate these initiatives to your employees and encourage their participation?
Elaborate on how your company has taken steps to ensure fair and ethical business practices with suppliers, customers and other parties
7. Service Excellence
What are some of the positive customer service practices and policies that differentiate your company from your industry peers? How do you measure its effectiveness?
Operationally, how does your front and back-end office support the delivery of excellent services to your customers?
How do you gather and manage positive and negative feedback from your customers?
How do you ensure excellent service is not compromised when there is employee turnover?
8. Entrepreneurial Journey
Describe the difficulties faced when establishing and developing an enterprise. As a leader of your company, how did you overcome these trials and tribulations?
Elaborate on what were the most crucial aspects of entrepreneurship that helped you tide over the crises your business had to tackle?
  i. What were some of the entrepreneurial qualities that were vital in these tough times?
What are the awards received by your company since its inception?
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